Institution: Q2 global laptop shipment expected to reach 40.45 million units, recovering from decline

TrendForce Consulting released its global laptop forecast for the second quarter of 2023 on July 3rd, with an expected shipment of 40.45 million units, a 15.7% increase month on month. This is also the first time in six consecutive quarters that growth has resumed, but it still shows a decline of 11.6% compared to the same period last year.

Looking ahead to the third quarter, it is expected that global laptop shipments will continue to grow, reaching 43.08 million units, an increase of 6.5%.

The organization stated that in the first quarter, due to the destocking of major brands, the ODM end shipment performance was affected. Entering the second quarter, with the gradual reduction of brand inventory of complete machines and components, channel pressure has eased, and the demand for restocking has gradually emerged. It is expected that the demand for laptops will further increase in the third quarter, driven by the traditional seasonal peak season, as well as the back to school season and holiday promotions, leading to an increase in shipment volume.

Jibang Consulting stated that the current consumer preference for models is mainly concentrated in the mid to low price range, with models with a suggested retail price (MSRP) of $400-600 (approximately 2898-4348 yuan) being the main focus. On the other hand, after seven quarters of adjustment, Chromebook has started releasing orders from the education industry in North America, Indonesia, and India; In addition, Google officially charged a Chromebook licensing fee starting from July 1, 2023, which also boosted the sales of such laptops in June.
The institution predicts that global laptop shipments will roughly bottom out in the first quarter, but due to the economic downturn, the laptop market will still be in an adjustment period for the entire year of 2023, with an estimated annual shipment volume of 163 million units, a year-on-year decrease of 12.2%.