Apple also lacks chips! iPhone13 mass production goal is passed down by 10 million units

Bloomberg information quoted the insider reported that because the chip continued to shortage, Apple may cut 2021 iPhone 13 production targets reached more than 100 million.

The company originally expected to produce 90 million new iPhone in the last 3 months this year, but now tells the production partner, the total output is reduced, because Broadcom and Texas Instruments are difficult to provide sufficient zero components.

This technology giant is one of the world's largest chip buyers, but even if there is powerful purchasing power, Apple is facing the issue of disrupting, which has caused damage to various industries around the world. The main chip manufacturer warned that it will continue to supply in short supply next year.

Apple gets the screen part from Texas Instruments, Broadcom is a long-term wireless component vendor for Apple. Apple is also facing other suppliers of parts shortage.

The representatives of Apple and Texas Instruments are not asserted. Broadcom has no reply to set a request.

Affected by this news, Apple's share price fell 1.6% to $ 139.27 after the trading trading. As of Tuesday, the stock has risen 6.6% this year. Broadcom and Texas Instruments are also falling in the trading.

Shortage makes Apple to deliver new models to customers. iPhone 13 Pro and iPhone 13 Pro Max is listed in September, but in the Apple website, you will be able to deliver for about one month. Moreover, there are several retail stores of the company to list these new mobile phones as "currently unable to pick up". Apple's cooperative telecom partners also have similar delivery delays.

The current order is arranged in mid-November, so Apple still causing consumers to get a new iPhone before the key Christmas shopping season. The year-end season is Apple's most important sales peak season, can create approximately $ 10 billion revenue. This will be about 7% higher than the same period last year, more than 10 years ago, Apple earned more money.

Apple's dilemma shows that even the King of Technology is also unable to devastate the global chip of the global chip because of the epidemic. In addition to the tension of iPhone, the company also struggled to produce enough Apple Watch and other products.